Maldivian youth have taken to the streets calling to boycott companies profiting from the genocide of Palestinians, with branches operational in the Maldives as well.

An initiative by Maldivian youth, the protest was staged on the streets, in front of world-famous Kentucky Fried Chicken (KFC) outlet on Ameenee Magu of capital Malé City, as well as Pizza Hut and Puma, with protestors calling on the public to avoid funding genocide and to turn their backs to such companies.

These companies are included among the list of companies profiting from the genocide of innocent Palestinian civilians by Israel and individuals all across the globe are actively participating in protests calling to boycott their products.

Puma, Pizza Hut and KFC are included among several companies profiting from the genocide of Palestinians that the Palestine-led Boycott, Divestment and Sanctions (BDS) movement continues to voice against.

This comes as part of a series of rallies being hosted by the youth community over the course of the past few weeks, demanding for a ceasefire and voicing against the continuous inhumane attacks by Israel on Gaza.

Israeli armed forces have been carrying out unprovoked air strikes across Gaza since October 7. Israel declared war on Palestine after Hamas launched a mass military operation into the territory of Israel on October 7 in response to Israeli violation of the Al Aqsa Mosque. Attacks on Palestinians by Israeli settlers have since spiked and the death toll has exceeded the 17,000-mark.