The Maldivian stand at the Arabian Travel Market (ATM) 2023 has won the award for ‘Best Stand Feature’.

The Maldives stand won this award competing with several major destinations. The Best Stand Feature Award was presented to the Maldivian stand on Wednesday. The selection was made through an anonymous judging panel visiting the stands, awarding points to the stands with the most unique features and the stands that offered most engaging experience for the visitors to the fair.

This is the first time these awards were introduced at ATM 2023.

Maldives Marketing and Public Relations Corporation (MMPRC) highlights that the award is a testament to the countless hours of work dedicated to curating the Maldivian stand as the most attractive, vibrant, and energetic stand at the fair. 

ATM 2023 was held from 01 May to 04 May 2023, at the Dubai World Trade Center.

This year, MMPRC took part in the fair with the largest delegation. As such, over 200 partners are represented the Maldives at the ATM fair. The team includes 90 travel and tourism establishments.

The Maldives was exhibited in a 429 square meter double-decker stand designed under a new concept that blends modern designs with the local flora and fauna of the Maldives. Taking inspiration from Maldivian Islands, and other aspects of the natural environment that is iconic to the Maldives, the stand consisted of 90 co-exhibitor counters along with 53 B2B meeting tables.

The striking Maldivian stand was full of exciting experiences for visitors.

The Maldivian stand was designed to attract as many visitors as possible while showcasing the vibrancy of Maldivian culture, heritage, and character.

MMPRC joined this event as part of their effort to promote the Maldives in the Middle East. The company notes that this fair provides the opportunities for the Maldives travel trade to connect with the Arabian travel trade, and ultimately increase the arrival figure from the Middle East.

This is the first time that the Maldives is participating in ATM after winning the world's most prestigious tourism industry title of the “World’s Leading Destination” for three consecutive years.

Visit Maldives promoted various tourism segments such as luxury, honeymoon, romantic, family, and adventure as well as MICE clientele at this fair.

Visit Maldives’ participation at ATM 2023 provided immense promotional and networking opportunities for the Maldives' tourism industry partners. Co-exhibitors had the opportunity to promote their products and experiences as well as connect with international tourism stakeholders for potential new collaborations.

Ultimately, being present at ATM 2023 elevated and strengthened the Maldivian brand in the Middle Eastern market.

A special ‘Maldives Media Meet’ Press Event was also held on the sidelines of ATM.

The Middle Eastern market has historically been a key source market for the Maldives. Since the reopening of international borders, the Middle East remains a key focus market.

Arabian Travel Market is the leading global event for the inbound and outbound travel industry in the Middle East. For the last thirty years, their annual event has connected products and destinations from around the world with buyers and travel trade visitors. It aims to support the travel industry and facilitate important business connections.