Maldives Marketing and Public Relations Corporation (MMPRC) has taken part in WTM Latin America.

WTM Latin America was held in Brazil, from 3 April to 5 April 2023.

MMPRC was joined at the fair by 15 industry partners.

WTM Latin America is a prominent fair in the region.

MMPRC highlights that participation in this event will help strengthen the Maldives’ brand presence in Latin America, connect with the travel trade, and offer information on the latest updates from the Maldives tourism industry.

WTM Latin America is one of the major B2B travel and tourism events for Latin America, offering excellent business opportunities and return on investments. The fair provides access to relevant and qualified travel and tourism industry buyers, influencers, and professionals.

Approximately 20,000 influential travel professionals and 565 exhibiting companies took part this year.

This year, MMPRC exhibited Maldives at a 60 square meter stand that reflected the beautiful scenery of the Maldives.

The stand was the perfect platform for the industry partners to showcase their products, experiences, and segments of the Maldives tourism industry. Industry partners had the opportunity to connect with the Latin American market and develop business relations to mutually strengthen the ties between Latin America and the Maldives tourism market.

The Maldives has welcomed 19,865 arrivals from the Latin American market by 23rd March 2023.

MMPRC has several marketing activities in the pipeline aimed at this market for the year 2023. This includes digital and social media marketing campaigns, webinars, and influencers and media familiarization trips.