Maldives Marketing and Public Relations Corporation (MMPRC) has participated in the South Asia's Travel and Tourism Exchange Expo (SATTE) 2022.

MMPRC highlights that participation in this expo was to enhance brand visibility in the Indian market. As such, the Expo was held in Delhi, India from May 18th to May 20th 2022.

MMPRC was accompanied by 33 other industry partners in the expo.

SATTE, is South Asia's leading business-to-business exhibition held for travel and tourism trade professionals. Since its initial event, SATTE has grown, both in terms of exhibitors and visitors, including international and domestic buyers.

Today, SATTE is the biggest networking forum for the travel and tourism industry in South Asia.

MMPRC highlights that the expo acted as a platform for the Maldives to share the latest destination information and travel guidelines with travel trade professionals and travelers from South Asia, especially the Indian market.

Through this event, MMPRC marketed tourism products, such as resorts, hotels, guesthouses and liveaboards, as well as the safety measures in place in these facilities.

Additionally, they promoted the unique geography of Maldives' scattered islands which provides ultimate safety, seclusion, and privacy for visitors. Furthermore, they also promoted the unique experiences available for tourists in the Maldives through the event. 

MMPRC participated in this event as part of their marketing strategies for the Indian market. This strategy focuses on promoting Maldives as a safe haven for the travelers and promotes the message through travel trade professionals to potential tourists.

It also focuses on ensuring that Maldives remains as a preferred destination, to maintain and strengthen the destination presence in the Indian market.

MMPRC states that they aim to provide a platform for industry partners to showcase their products in order to achieve pre pandemic arrival numbers from the Indian market. 

India was the largest market in 2021 with over 278,740 travelers and a market share of 22.6 percent. Similarly, India was the largest market in 2020 with an arrival figure of 62,960 and a market share of 11.3 percent.

As of April 27th this year Maldives welcomed 560,996 tourists to the country out of which 65,412 were from India. During this period India ranked as the second top source market to the country, contributing 11.4% of the total market share for this period.

MMPRC has been participating in fairs and exhibitions and holding several activities for this market to maintain destination momentum and further increase arrivals from this market. This includes virtual and in-person activities such as major marketing campaigns with stakeholders, webinars, roadshows and familiarization trips. Many activities are in the pipeline for this market for 2022 as well.