Maldives Marketing and Public Relations Corporation (MMPRC) has participated in the leading Global media platform Travmedia’s International Media Marketplace (IMM).
IMM 2022 was held in Germany on 8th March 2022.
On behalf of MMPRC, Maldives was represented at the B2B event by the PR agency designated for the German market, Kaus Media Services.
MMPRC states that the main purpose of participating in this event was to promote the Maldives as a top of the mind destination. They highlighted that updating the German, Austrian and Swiss travel trade with the latest travel guidelines to the Maldives was also one of the goals of participating in IMM.
At the event, MMPRC showcased the geographical advantages of the scattered islands of Maldives, allowing natural social distancing making Maldives one of the safest destinations for tourists.
Participation in the event gave MMPRC the opportunity to market Maldives' resorts, hotels, guesthouses, homestays and liveaboards. This also gave the corporation the chance to promote unique experiences available for tourists in the Maldives.
MMPRC took the opportunity to update the markets on the stringent measures in place in Maldives' tourism facilities, as well as the latest statistics of Covid-19 cases and vaccination.
MMPRC highlights that participation in IMM is in line with their strategy to maintain destination presence in this market and to efficiently promote various segments of tourism to travel trade professionals. As such, the strategy aims to assist the destination to increase future bookings as well as arrival figures from Germany, Austria and Switzerland.
Travmedia’s International Media Marketplace is held in different markets and is a leading global networking event, connecting the travel industry with top journalists, editors, influencers and broadcasters. This is the 10th edition of the annual event, which is unrivaled for relationship building and networking opportunities.
The IMM event held in Germany would provide exhibitors the opportunity to hold discussions and form alliances with travel trade partners from Germany, Austria and Switzerland. This year, IMM events are expected to attract over 5,665 exhibitors with an estimated 10,500 media personnel attending and covering the events.
MMPRC has been holding several activities to maintain destination presence and increase arrivals from Germany, Austria and Switzerland. This includes joint campaigns with Let’s Go Tours, Connoisseur Circle, Imagine Magazine and Bentley Club Magazine.
MMPRC also held events with Manta Reisen, Travel Impressions (American Express), TUI Germany & Austria, Condor, as well as a special media event for the Swiss and Austrian markets.
The corporation highlights that many similar activities are planned ahead for this market for 2022 as well.
