Maldives Marketing and Public Relations Corporation (MMPRC) and industry partners have participated in BIT Milan, to promote the Maldivian tourism in the traditional top source market of the Maldives.

The BIT Milan, held in Milan, Italy is being held from 10th to 12th April 2022.

MMPRC states that participation in this event is aligned with their marketing strategies for the Italian market. As such, MMPRC highlights that the strategy focuses on promoting the natural geography of the scattered Maldivian islands which offer the ultimate safety and privacy for tourists.

Additionally, MMPRC aims to market Maldivian products including resorts, hotels, guesthouses and liveaboards as well as the unique experiences available in the Maldives for tourists.

The corporation highlights that these events provide them with the opportunity to relay the latest travel guidelines, safety measures in place at Maldivian facilities to the travel trade and travelers interested in choosing Maldives as a preferred destination for their business and leisure travels.

MMPRC is joined at the BIT Milan by 9 co-exhibitors.

Organized by Fiera Milano since 1980, BIT Milan brings together potential investors, corporate travel decision makers, tour operators and travel agents with VIP clients from the hospitality, leisure and travel Industry. It provides the perfect backdrop for industry partners from across the globe to form alliances and partnerships, while enabling them to promote their brand and present new products to a select audience of travelers looking for fresh inspiration and opportunities for their next trip or holiday.

This year’s BIT Milan event is expected to get a huge turnout seeing as Covid-19 related measures and restrictions are being eased with wider establishment of new normal guidelines and procedures across the world.